White Label Taxi App and Branded Booking Platform
A white label taxi app is a booking or driver app published under the operator's own brand rather than the software vendor's. CabZen offers branded iOS and Android driver and passenger apps as one-off add-ons on top of any plan.
Build a direct booking presence around your own brand, with customer booking, driver workflows, and operator controls managed through CabZen.
Last reviewed August 21, 2026 by the CabZen product team.
CabZen in numbers
The cost and commitment questions operators ask first, answered before you read any further.
| Starting price | £35 per month |
|---|---|
| Plans | Starter £35 (5 drivers) · Business £70 (20 drivers) |
| Commission per ride | None. Flat monthly fee only |
| Free trial | 14 days, no credit card required |
| Contract | Month to month, cancel anytime |
| Extra drivers | £4 per driver, per month, up to 50 vehicles |
| 50+ vehicles | Quoted individually on dedicated infrastructure |
| Dispatch modes | Manual, auto-dispatch and job auction |
| Driver app | Native iOS and Android, included free |
| Included emails | 1,000 per month |
| Setup | Self-serve, or done-for-you for £30 one-off |
Who this page is for
Operators protecting brand ownership
Taxi and private hire operators that want customers booking directly with their company.
Companies competing with ride-hailing apps
Businesses that need a modern booking experience without handing over the customer relationship.
Multi-service fleets
Operators that want standard, executive, and airport services represented under their own identity.
Operational coverage
Brand control
Platform coverage
Commercial ownership
Putting it in place, and what to ask
A realistic order to set things up in, and the questions worth putting to any supplier before you commit.
Implementation playbook
Vendor decision checklist
What it costs
Every feature on both plans. The only difference is how many drivers you need. No commission on any ride, on either plan.
5 drivers included. Extra drivers £4 each per month, up to 50 vehicles.
20 drivers included. Same features, more capacity.
Optional add-ons: extra booking platforms £15/month, branded driver app £350 one-off, CabZen X priced to your fleet. See the full pricing page.
What does white label mean here?
The app is published under your own name and logo rather than CabZen branding, so customers and drivers see your business in the App Store and on their home screen. The platform behind it is still CabZen, maintained by us.
What branded apps are available?
A branded driver app and a branded passenger app, each available as a one-off add-on. You can take one or both. The free CabZen Driver app remains available in the meantime, so drivers are never left without a way to work.
Do I need my own Apple and Google accounts?
Yes. Branded apps are published under your own Apple Developer and Google Play accounts, which is what keeps them yours. Both platforms charge their own registration fees, which sit outside the CabZen add-on cost.
How long does a branded app take?
The build itself is straightforward, but store review adds time and is outside our control. Apple and Google each review submissions on their own schedule, so plan for the review period rather than assuming same-week publication.
What happens after the app is delivered?
The app is yours. We are not responsible for future store policy changes or operating system updates after delivery, though ongoing maintenance can be arranged separately if you would rather not manage that yourself.
Is a branded passenger app worth it?
It depends on repeat custom. If most of your work is regular customers who book often, an app on their phone helps. If most bookings are one-off airport runs, your branded booking page usually does the same job for less.
Can I start without branded apps?
Yes, and most operators do. The included driver app and your branded booking page cover both sides from day one. Branded apps are usually added later once the operation is running and the volume justifies the cost.
Will my booking page be branded too?
Yes, and that is included rather than an add-on. Your booking page carries your branding on your own address, and can sit on your own custom domain once your subscription is active.
Ready to switch or start fresh?
Launch your booking and dispatch workflows with a 14-day free trial.
Start your free trial